In the Bible Paul says he became like his sermon's audience in order to win them to Christ (I Corinthians 9:20), but this verse is speaking about perspective. It does not mean that Christians are to emulate the sin that the Bible condemns (Romans 12:2) just to catch a lost world's attention.
And while it is one thing for a Christian artist to be led by the Holy Spirit to create an original song speaking about relevant, timely topics that people today can relate to (while using their own personal musical style to give God glory) it is quite another to deliberately adopt the SAME images, styles, references, and even musical beats created & used by non-Christian artists that glorify sin, evil, and death (Colossians 3:5-6). And yes, the younger crowd might rock their heads to it, but is that truly a success? Are souls being saved or are they still scrolling down their playlist searching for the next song by Fetty wap or Iggy Azalea? (1 John 4:5)
There are gospel rap and Christian hip hop artists that I enjoy listening to: their songs are filled with Bible-based lyrics, Scripture, and God-focused praise and I have even learned a thing or two just by listening. But this "I Luh God" song definitely will never be one of them. This generation wants to wear Jesus as a social/fashion trend but doesn't want to live like He is Lord. In trying to be 'relevant', we as Christians must be very careful to remember that if we are saying with our mouths that Jesus is better than the pleasures of willful sin, we aren't also behaving as if we don't even believe it ourselves.
James 1: 8 "A double-minded man is unstable in all his ways."
Pray about it: